The hospitality industry has gone through tremendous change over the last decade, some ofwhich being dictated by technological advances, such as the shift from legacy to new technology. Other changes such as the increased use of the internet spawned a plethora of new opportunities along with new intermediaries.
New technology and improved business processes have had an enormous impact on transforming this industry – real-time access to inventory, transparency across multiple channels, campaigns targeted with laser precision at niche segments, seamless exchange of operational information and key performance data have had a profound impact on the industry.